Whoever thought of pitching former beauty queen and now actress Niharika Singh, who's doing two major films with Himesh Reshammiya, against Jennifer Kotwal who's done some Kannada films, against one another at the mahurat of Mudh Mudh Ke Na Dekh Mudh Mudh Ke last week, gets the prize for the most fertile publicity machinery on this side of the Bhatts.
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